Sunday, October 31, 2010

Business Tip- Sending Thank You Cards to Customers


I was talking to a woman today in the direct sales industry for 33 years. Her name is Gina with The Selling Divas. It was fascinating. She is a card sender with SOC (not one of my customers or downline) and understands the importance of sending cards.

She has placed many orders with a particular person who is also in direct sales. One order was $400, another month it was $300 then following months were from $50-$100. One would think a constant and good customer like this should receive a Thank You for Your Business card. Well, that was not the case.

Why do we have to teach business owners, sales reps, independent contractors etc. the common etiquette to send a thank you card? We teach our children to send thank you cards to grandparents, aunts, uncles, etc. for when the kid's get gifts. Or am I the only person who still teaches this to my kids?

Common etiquette is to say thank you. This all goes back to when I talked about the cost of finding a new customer compared to the cost of keeping an existing one happy through appreciation.

Let's think about the cost of .99 cent card plus postage compared to the cost of an ad in a local paper...hmmmm....hundreds! I don't think this needs to be explained. It is common sense.

I see this all the time. I have done business with many direct sales consultants and very few have sent a thank you card for hosting a show.

Direct Sales is about Relationships. If one does not want to build relationships- then direct sales is not for them.

In conclusion, please think of the hostesses/ hosts/ guests who bought from you. Send a thank you card or place a phone call to them. That little token of appreciation goes a long way.

Happy Card Sending,
Your Referral Specialists
Send A Free Card and Biz Opp


1 comment:

  1. this is really a good business. good reps and business owners, especially in the corporate world know the proper etiquette, which is too send thank you cards as well as gifts for the holidays. that just goes with the territory.