Monday, August 30, 2010

Professional Photography

We have been asked by many professional photographers about how they can use our card sending system to keep in touch with their clients; as well as; making their clients customers of our system.

Here are a few key points we want to address.

1. Become a distributor so the best pricing is available to you, all the features are included and you earn money on your customers usage. In the future if you want to build a team, then that is available to you as well.
2. Send cards with a proof or proofs of the session they had with you. Your clients can become customers of the system instead of using a competitor. By the way our card sending system is better than the competitors.
3. Most importantly, make sure you or someone you work with assists your customers. A responsible distributor does not leave their clients hanging. A training session can take up to an hour or more. But with quality customer service you will gain so much. You may need to assist them with photo uploads, contacts uploads, creating a card and so much more.

Ultimately, you want to be there for them from beginning to end. Professional photographers love the quality and the convenience.

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Wednesday, August 18, 2010

That's ok, I don't want your referral.

The person who needs to read this is the one who wonders why they don't receive referrals from clients and/or other business professionals. The other type of person who reads this, like myself and my partner, will probably laugh in agreement.

How many times have you found someone at a networking event you thought about referring too? It is a great experience. They are a person who will fit in your circle of contacts, help each other with referrals, a nice compliment to the services and/ or products you have. Whatever the reason, you hit it off (or so you thought) and poof they don't FOLLOW UP!

You know that there lies interest. It is obvious from the other party. You make that phone call which is basic in nature. "Hello, how are you? I would like to know about you and your business? Give me a call."

You don't hear back, so the next day you send an email and wait...still no response. You think- are they on vacation? Are they hurt? Now, this is not just a one way street you truly want to know about them and their business, so you can refer your clients to them. There isn't an automated e-mail response saying they are out of town, nor a message on their voicemail. So, do they want the business or not? You even think to yourself- do they even know how to network and follow up?

I ask myself, does this person really want my referral? How can I be an effective referral generator to someone who does not return my call or email in a timely manner. If this is how you treat me, then how will you treat my client?

One needs to think about how they may be perceived if not returning communications in a timely manner. Communication is very important.

We are living in a society where people want instant gratification. If you don't call them back in an hour (maybe for some people it is even less) they WILL call someone else. Just Google a business and thousands come up. Everyone is not only in competition with the store down the street, but the ones all over the country.

My best advice is to offer you this. Reflect on how quickly you return a call, answer an email and evaluate the way you communicate to your customers and networking friends. If you are not available at this time then let them know you will contact them as soon as you return.

Ask yourself this- do you ignore a phone call on your cell because you don't know the number? Instead TELL yourself this, "If I DO answer this call, then I may gain a new customer. Because if I don't they more than likely will call my competition." I am not saying to be up at all hours of the night and being interrupted during family dinners. I am just saying to communicate more effectively and you may have more business than you know what to do with.


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Friday, August 13, 2010

Dating vs. Networking- What is the Difference?

I thought of this topic as I was lying in bed last night. For those of you who know me this is not an irregular thing for me to do. On top of three kids, a husband, two successful businesses and planning a Women's Expo and Fundraiser. One would think I just crash. But I had an epiphany.

So, what is the difference between Dating and Networking? My hypothesis says nothing. There is no difference.

Dating is the process of meeting a person of the opposite sex (or same sex in some situations). Dating is the beginning stage to find that man/woman of our dreams. To marry, have children, and live a long and beautiful life with.

In the past, before the Internet, we met people through our friends and family who knew us and knew the other person. Therefore, you hoped that it would be a good match. Sometimes it was and sometimes it wasn't. This way of matchmaking has gone by the wayside. Now, the majority of single people are using social media sites to find people quicker, easier and a bit safer. We are busy. We don't have time for a long drawn out first date. If we don't like them why torture ourselves for an hour and a half. We can have coffee instead and see if it can go further. (Am I the only one who dated like this?)

Unlike going to a bar, they may join speed dating groups, dances and /or social Meet Up groups. I actually met my husband on eHarmony and we did have a long drawn out first date for 6 hours!!! Ok, so maybe my philosophy was not working. :)

So now they got a date after finding the right person, with the right picture and profile. They dress up to make a first impression. First impressions always make a lasting impression. They meet the person at a local restaurant, coffee shop or something along those lines. And now comes the conversation. It is not as if the person is intentionally trying to repulse the other. It sometimes happens. One talks to much or the other's conversation is not appropriate for a first date.

The behaviour is not well received. Some people may want to relax, but they relax so much they drink too much. One wants to put paws all over the other one. Basically, it is just not happening.

Respect, honor and confidence are the attributes one should have when they first walk out there door. Not what shoes they have on. Yes, that is important. As I said before- first impressions do matter. But the qualities of a person shine over that. So when they wake up in the morning with you 20 years later you still see the beauty of them from long ago. You will NEVER remember the shoes they had on.

We can not expect that everyone thinks we are attractive. Remember, beauty is in the eye of the beholder. I remember walking around the mall when I was younger, saying "What is she doing with him?" I may not find that person attractive, but she does and that is all that matters.

Just as in dating, we are not going to get along with everyone in networking circles. Networking is expanding. We network on social media sites. This allows us to find more people, more quickly, any time of the day and night and it does not affect our work schedules. We network at referral groups and chambers where initial person to person contact is imperative.

Many people think or expect that everyone to do business with them. We are like sharks trying to see who we can bite. We are looking for that quick sale. I know I am looking to build that relationship. Just as in dating. Build a long, lasting and beautiful relationship where refferals just flow.
We need to RESPECT the person's time and efforts. We need to HONOR ourselves and others around us. With HONOR comes RESPECT. And we need the CONFIDENCE within ourselves that a NO is okay. No does not always mean No forever. It can be No for right now.

When dating, one should RESPECT the person they are out on a date with. Respect their space, body and time. HONOR yourself and don't give it up so soon. That will never lead to a long, lasting, loving relationship. And CONFIDENCE. You should have the confidence within yourself to know that you are the best, you are well respected and you have qualities that are good and giving without sounding arrogant.

There. I can not find the difference between dating and networking. Make the process fun and enjoy it. When you do find the relationships you want in your life- things will just flow. No fight, no battle. Just a continual partnership that will last a lifetime.


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Thank you for landing on our blog. Kerry and I are looking forward to create a forum of our business and personal sides. One of the important lessons we want to educate others about is APPRECIATION MARKETING. This may be a new term, but it has been around for generations. Let's break it down.

APPRECIATION- to be grateful or thankful for: They appreciated his thoughtfulness.
2. to value or regard highly; place a high estimate on: to appreciate good wine.
3. to be fully conscious of; be aware of; detect: to appreciate the dangers of a situation.
4. to raise in value.
–verb (used without object)
5. to increase in value: Property values appreciated yearly


1. the act of buying or selling in a market.
2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

We are not ever putting down other forms of traditional business tactics. There is a place for advertising, whether in print, TV or radio. But what does one do once they create and build a database of clients and prospects.

What do you do to show them you thank them for their business, their referral, their kind gesture? Do you send them a card? If the answer is yes, GREAT! What do you say in it?

If the answer is no, then why not? It costs more to find a new client than it does to retain one.

When you send a card does it Send Out to Give or Send Out to Get. Do you know the difference? We will discuss the right and wrong way of showing appreciation. Determining what you are doing will affect the return of your investment (ROI)- good or bad.

So stay tuned for a fun and informative way of learning the Art of Appreciation.

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Wednesday, August 11, 2010

The Right Way to Act

When I send a card out to a client or friend, I think to myself am I sending out to Give or sending out to Get?

Kerry and I love the fact that even as we grow our business we are learning to grow within ourselves.

When one sends out to GET, the Universe just takes. Now, maybe this is a bit of a far out concept for some of you, but I think this concept is very simple to understand for most. For example, how many times has someone contacted you and says the following. Now, keep in mind, I have had this happen to me often in the past, but have learned from it so I stay away from people like this.

     "Hey, Debbie, I wanted to call to see how you are and find out if we can meet for coffee. I would like to hear more about your online tool that can help my business."

     "Ok, when and where do you want to meet?"

So we meet up at a local coffee shop and I get to introduce my service and find out how they need it for their business. Then the conversation switches.

     "You know, Debbie, I think that you can use my service/ product in your business as well. We have a ground floor business opportunity that blah blah blah..."

That is all I hear.Why does someone think this is a good way of meeting people, building a team or sell a product/ service? Basically, I felt like the person was throwing up all over me about their business and wasted my time meeting up with them. I could have made an appointment with someone who is truly interested in me and my resources.

Don't get me wrong. I was interested in what they do, but I was not there to be solicited to. They asked me for coffee and then they did a switch. Probably because I would not have met up with them if they were honest.

This contact was obviously out to GET. So what happens, the Universe just takes. Nothing is given back. If the contact was truly interested in my service then I would of been more open to hear about theirs.

Yet, if they were out to GIVE the conversation would of ended up a lot differently. Can we see how we can refer to each other? Let's learn and build a relationship so you can trust me and I can trust you. When you GIVE and open yourself up to truly appreciate and learn, then business can be generated. If not, I think you are annoying, wasting my time and start to think to myself- would I want to be a part of a business where this is one of their techniques; which is blindly meeting up with people to puke the business all over them?

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