Friday, August 13, 2010



Thank you for landing on our blog. Kerry and I are looking forward to create a forum of our business and personal sides. One of the important lessons we want to educate others about is APPRECIATION MARKETING. This may be a new term, but it has been around for generations. Let's break it down.

APPRECIATION- to be grateful or thankful for: They appreciated his thoughtfulness.
2. to value or regard highly; place a high estimate on: to appreciate good wine.
3. to be fully conscious of; be aware of; detect: to appreciate the dangers of a situation.
4. to raise in value.
–verb (used without object)
5. to increase in value: Property values appreciated yearly


1. the act of buying or selling in a market.
2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

We are not ever putting down other forms of traditional business tactics. There is a place for advertising, whether in print, TV or radio. But what does one do once they create and build a database of clients and prospects.

What do you do to show them you thank them for their business, their referral, their kind gesture? Do you send them a card? If the answer is yes, GREAT! What do you say in it?

If the answer is no, then why not? It costs more to find a new client than it does to retain one.

When you send a card does it Send Out to Give or Send Out to Get. Do you know the difference? We will discuss the right and wrong way of showing appreciation. Determining what you are doing will affect the return of your investment (ROI)- good or bad.

So stay tuned for a fun and informative way of learning the Art of Appreciation.

Retail Store:
Send A Free Card and Biz Op:


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