Thursday, November 24, 2011

How To Get Your Holiday Cards to Avoid the Trash

Here a couple of tips when sending your holiday cards.
1. Be Creative. Stand out from the other cards. With cards people will want to show, share and save. Add photos, be personal, be funny. Add QR codes to custom cards with videos of the family or just you saying hi to your customers and how much you appreciate them. Wish them a wondeful holiday. Do not solicit a sale.

2. Send your cards early. Don’t wait until the last minute!
What happens during the Holidays? Holiday parties! If your Christmas card is first, and it is fun and interesting, it will definitely go on display. When people come over for the Holiday party many more of them will see your card and have an opportunity to pick it up. If you send your card late there may not be any room left on the shelf for your card. Not only that, but your card may arrive after the Holiday parties are all done. By procrastinating and sending your cards late you may have missed an opportunity for free referrals.
Personally I send my Holiday cards around Thanksgiving so they arrive at the end of November or beginning of December. I want my clients to receive my card first. I want them to know I put extra special thought an attention in this. I don’t want them think I waited until the last minute. My clients “feel” like I care about them, because I do!

3. Send yourself a test card NOW.
Since we’re talking about custom card designs it is important to send yourself a test card now. Don’t wait until the last minute. That way you have an opportunity to proof it and make changes before you send it to your clients. There is nothing worse than sending out 300 cards to clients only to realize you had an obvious misspelling or that your photo was too close to the edge of the card and didn’t print correctly. You can also find problems that weren’t obvious when you designed the card. You may find that your photos were too dark or that the photos you used were too small and didn’t enlarge well. This gives you an opportunity to correct those mistakes before you send them out.

Try the service we use for our custom Holiday cards and send two complimentary cards to see how easy the system is to use:

Did you like these Holiday Card tips? I’ve got 3 more tips to share with you over the coming weeks!
Got questions?

Subscribe to our weekly free webinars about how to gain referrals and create loyalty with the use of cards, postcards and gifts.

Contact me at: United We Send Cards 954-667-9762

Monday, July 4, 2011

Business Opportunities in the Direct Sales Industry

Many different people from many different backgrounds, nationalities, economic and household situations start a business in the direct sales industry for many different reasons. Some mothers and even fathers may want to stay home with the kids and make their own hours, give themselves a promotion when ever they see fit, be their own boss, earn trips and cars and so much more.

Statistics show that 50% of Americans will start their own business at one time or another. There are many tax benefits of owning your own business as well as the feeling of accomplishment.

Just like starting any new business, it is an exciting time. Direct Sales is a relationship building business. Athough technology has advanced many people's businesses and exposure, it is the basic relationship that will help determine a person's success or falure in direct sales.

There is NO sugar coating it and do not allow anyone sugar coat it for you. Just like any business it involves work, determination, passion and a willingness to be coached. Companies have already developed marketing tools for you to use. Re-creating the wheel is not always the best way to succeed in direct sales. Use their tools that they have put in place for you. Also, make sure you have a budget set in place. Many new people who try direct sales get caught up in spending too much too soon. Then when they don't see money being made, they give up and claim that direct sales is a scam. The enticement of new products and sales offered can be tempting. But it is not necessary to keep inventory and many companies do not want you to keep inventory. The concept of starting a business is to make money, not go broke.

In direct sales you can start at a very low cost, for free or up to hunderds of dollars. Needless to say, it is much less than opening up a traditional business which requires thousands to millions of dollars at the initial start up. Understand your compensation plan. Maximize it. Understand when you would earn bonuses and trips.

There are direct sales companies that carry many different products and services. From jewelry to auto care, pets, toys, clothing to handbags, technology services, personalized items, greeting cards, cosmetics, skincare, food and nutritionals and more. Every company claims they are the best, and yes, they all offer amazing, high-quality products. It is important to find a company and product YOU are passionate about and go for it.

This is one of the many reasons why I started Home Party Divas- To help others find opportunities, locate reputable consultants who can help those who want to begin their venture and to definately not sugar coat it.

Here are a list of the members in Home Party Divas and the companies they represent. There are many other companies out there. As we grow, we hope to have at least one member of every home party based business represented. In the meantime, you can visit (Direct Sales Association) for a list of reputable companies.

Remember sending cards will help re-connect with those you lost touch with, develop new relationships and maintain existing ones. Who do you know that does not like to receive a card?
Happy Card Sending,
Debbie and Kerry Your Referral Specialists
Send A Free Card

Friday, April 29, 2011

Stop Losing Business

Change these scary statistics with a simple solution...

· The average company loses 52% of its customers every 5 years...Cost of replacing them can be 6-7 times more expensive. The number 1 reason for leaving us is they forget about us, the second reason is that they feel we took their business for granted.

· We potentially lose up to 19% of additional business because we don’t ask for referrals. Opportunities are never lost, they just go to someone else.

· 66% of your business within the next 12 months should come from your sphere of influence.

· 5% increase in customer loyalty will yield 20%-80% to our bottom line profit...Much wiser to spend money on customer retention than acquisition.

· For every month that we don’t contact or communicate with our client, we lose 10% of our influence...if 10 months go by without communication then you lose 100% of your influence!

· Studies show that the average person won’t take action until they’ve heard or seen your message at least 7 times. It is vital to our business to have a systematic way for keeping in touch.

· Most businesses lose 10-17% of their business every year.

· 62% of your clients aren’t taking advantage of all of your products or services.

· 91% of our customers say they would give us a referral. 80% haven’t been encouraged to do so!

· Just saying thank you to our clients - particularly new clients - to do nothing more than saying thank you (do not try to sell) will increase your business by 17%.

· 95% of our customers will purchase from a competitor on an impulse even if you provide a great service. This just shows the importance of staying on the top of your clients mind.

· Only 3% of our mail is do you feel when you walk out to the mail box and see a personal card addressed to you? Your clients & prospects are no different.

· Of all the leads that are generated at trade shows, 67% of them are never followed up with. When you consider the cost of doing a trade show (time, cost to rent the space, cost for booth display materials), this is a huge waste of an opportunity.

· REAL ESTATE: 87% of all For Sale by Owners will eventually list with a are you staying in touch?

· REAL ESTATE: 82% of all homeowners can’t tell you the name of their Realtor if they bought their home more than two years ago.

· REAL ESTATE: 90% of all people who used a realtor were happy with their experience but only 11% used the same realtor the next time they needed one.

So how do you do this? Simple start a personal relationship by sending people cards to show them you care about them. All from the comfort of your office/home right from the computer.
Go to and click #2 and send a card on me. It's fun and easy. show somebody you care about them.

Happy Card Sending,
Debbie and Kerry Your Referral Specialists
Send A Free Card