Thursday, November 24, 2011

How To Get Your Holiday Cards to Avoid the Trash

Here a couple of tips when sending your holiday cards.
1. Be Creative. Stand out from the other cards. With cards people will want to show, share and save. Add photos, be personal, be funny. Add QR codes to custom cards with videos of the family or just you saying hi to your customers and how much you appreciate them. Wish them a wondeful holiday. Do not solicit a sale.

2. Send your cards early. Don’t wait until the last minute!
What happens during the Holidays? Holiday parties! If your Christmas card is first, and it is fun and interesting, it will definitely go on display. When people come over for the Holiday party many more of them will see your card and have an opportunity to pick it up. If you send your card late there may not be any room left on the shelf for your card. Not only that, but your card may arrive after the Holiday parties are all done. By procrastinating and sending your cards late you may have missed an opportunity for free referrals.
Personally I send my Holiday cards around Thanksgiving so they arrive at the end of November or beginning of December. I want my clients to receive my card first. I want them to know I put extra special thought an attention in this. I don’t want them think I waited until the last minute. My clients “feel” like I care about them, because I do!

3. Send yourself a test card NOW.
Since we’re talking about custom card designs it is important to send yourself a test card now. Don’t wait until the last minute. That way you have an opportunity to proof it and make changes before you send it to your clients. There is nothing worse than sending out 300 cards to clients only to realize you had an obvious misspelling or that your photo was too close to the edge of the card and didn’t print correctly. You can also find problems that weren’t obvious when you designed the card. You may find that your photos were too dark or that the photos you used were too small and didn’t enlarge well. This gives you an opportunity to correct those mistakes before you send them out.

Try the service we use for our custom Holiday cards and send two complimentary cards to see how easy the system is to use:

Did you like these Holiday Card tips? I’ve got 3 more tips to share with you over the coming weeks!
Got questions?

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Contact me at: United We Send Cards 954-667-9762

1 comment:

  1. Helpful post. Easy to remember points and very doable. Love #1 especially. If your card stands out, it means you really thought about communicating and connecting.